Q&A With Heidi Zak

The brand now services an estimated 87 percent of women. Launched in 2013 with the help of her cofounder, co-CEO, and husband, David Spector, ThirdLove, with its half-cup sizes, its quiz to determine what bra works best, and its convenient direct-to-consumer format, has been a viral success, yielding annualized revenue growth that has exceeded 450% for the past two years.
None of us really agreed with it from the beginning.” Plus, the company had just come out with another campaign celebrating women's individuality with the slogan To each, her own.” It was like ‘what if a woman wants to be in the show or watch it, why are we telling them what to do?'” a source we'll call Kate said.



Colors that were supposed to be skin tone would show right through white blouses.” After a year of research and data analysis, ThirdLove debuted five new shades in February that Zak calls the New Nakeds, which suit a wider swath of customers and come in all 47 sizes.
SAN FRANCISCO-( BUSINESS WIRE )-ThirdLove Co-Founders and Co-CEOs, Heidi Zak and David Spector received the EY Entrepreneur Of The Year® 2019 Award in Northern California, which recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities, while also transforming our world.

Heidi Zak previously held a position in Google, and underpinned by this experience in the tech sector, and fuelled by her passion for retail and finding a bra that was a perfect fit—her research revealed that 80 percent of women wear bras that do not fit them correctly—and supported by the financial experience of her co-founder husband David Spector, ThirdLove was born in 2013.
In the midst of his many incendiary comments objectifying women and essentially describing the brand and the fashion show as a male fantasy, Razek also seemed to single out the upstart lingerie brand ThirdLove—dismissively—as the counterpoint to Victoria's Secret.

Once the company helps customers find their size, it's easy for them to order and reorder. Co-founding ThirdLove has been a rewarding experience for Zak. Heidi Zak co-CEO ThirdLove A screenshot of David Spector's Instagram Story about Victoria's Secret. Heidi Zak says she's on a mission to find the perfect bra for every woman.

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